Friday, March 5, 2010

Massive Grassroots California Update!

Reazon of Foster The People in an Original Don Dada


A lot has been going on in Grassroots California nation....so much we haven't had time to bring you a thorough blog update. Until now.

In the last few weeks we've been hustling and bustling getting the word out about The Movement, getting our 19 page color catalogues printed, creating a line of Grassroots California papers and making sure that we could bring you a few new hats in the process.

Working backward - Boston Chronics, California State Parks and Save The Polar Bears hats should be available at www.grassrootscalifornia.com. Check our facebook and twitter pages (@grassrootscali) for updates and potential special offers.

If you hadn't heard - we sponsored the Music & Tech Mash-Up at Rusty Spurs on Tuesday March 16th and Wednesday March 17th down at SXSW in Austin, TX. We also sponsored the Rooftop Riot presented by our friends, SUPERGOODMUSIC (founded by Grassroots California's VP/Attorney - Boom D) and The Viper Room, at The Blind Pig on 6th Street on March 19th.

Music & Tech Mash-Up rocked solid for 2 days with performances from Foster The People (pictured above and below), Keith Masters, Odd Modern, Shinobi Ninja, The Dance Party, Chasing Kings, The Beatards and a handful of other rising artists. The party was fun, the patrons ate up our free rolling papers and people were really inquisitive about the company. Unfortunately, SXSW doesn't happen to be a place where people spend money as most things there are free....so the hat selling did not go very well. We got some supporters - but not the donations. Hope those people who heard about us or saw our banner come check out the site - www.grassrootscalifornia.com where we sell products that support a bunch of charities, including All As One, NORML, Red Cross and Positive Legacy, amongst others.

Turning back to the show, Keith Masters - the electro-magic, discotech, hip-hop artist whose "I Love to Floss" video we did killed it with some lyrics at The Mash-Up. Look for the I Love to Floss video soon on our site and , directed and produced by our very own RUGA CONS (CEO), the man with the plan. It features plenty of Blood Diamonds gear, as well as a few other fine Grassroots California pieces. Plus - the video also features a host of other folks on the Grassroots California Team - including Kelter, Boom D and Mr. Purple. Odd Modern, who did a remix of "I Love To Floss," knocked it down 2 straight nights for Grassroots California on the patio. You can get all their music free on their website www.oddmodern.com.

Mark Foster of Foster The People

Mark Pontius of Foster The People

The Rooftop Riot was an absolute smash too and we've got a couple pictures in this blog to prove it! Do you see how crowded it was? You can't even see our BANNER!

Andrew WK at ROOFTOP RIOT

Capacity crowd at ROOFTOP RIOT - over 400 peeps!


Foster The People @ Rooftop Riot

Foster The People opened that event as well. We really love those guys and their "Pumped Up Kicks." We were considering doing their slap bracelets and/or hats. What does Grassroots California nation think of the band? We want to know....is this indie-electro soul band a cause worthy of support? They are unsigned with a potential hit song. Should we help them spread the love? They kicked ass in Austin for SXSW (4 shows).

The rest of the line-up included, Glint, Imagine Dragons, Stardeath & White Dwarfs and of course the above featured Andrew WK. The house was packed; people were crowd surfing. Over 1000 people saw our banner!

Over on the other side of the country - there were things happening in Virginia with Ruga Cons too. After he returned from Tahoe homie threw it down with Elliot Lipp. You can check out our facebook page to see more details on that.

Update you soon on our next moves...









No comments:

Post a Comment